Marketing jobs often involve a variety of tasks and responsibilities. Even if you are primarily responsible for marketing your company’s products, you will likely spend time on secondary marketing efforts such as advertising, public relations, and other related tasks. If you want to work in the marketing field or advance your career, one way to do so is with a resume that explicitly targets marketing positions. While many job seekers believe their resume should highlight all of their skills, an effective marketing resume will focus primarily on targeting those who read it, not just any old prospective employers. This article overviews what makes up a successful marketing resume and provides examples and tips for creating your own. Whether looking for your first entry-level position or hoping to advance your current career through re-marketing, this article can help you write the best possible resume to get the job you want.
Marketing Resume Example
Download This Marketing Resume as PDF
Sales Manager Resume Example
Download This Sales Manager Resume as PDF
Public Relations Specialist Resume Example
Download This Public Relations Specialist Resume as PDF
Advertising Manager Resume Example
Download This Advertising Manager Resume as PDF
Market Research Analyst Resume Example
Download This Market Research Analyst Resume as PDF
Social Media Manager Resume Example
Download This Social Media Manager Resume as PDF
Event Planner Resume Example
Download This Event Planner Resume as PDF
The Importance of a Marketing Resume
A marketing resume is an excellent way to highlight your skills and experience and get your foot in the door if you’re applying for your first marketing job. It also has several other benefits, including: – Highlighting your critical skills and abilities – An effective marketing resume will highlight your skills and abilities that apply to marketing. This includes your education, experience, and any other relevant factors. – Establishing you as a serious job seeker – A vital marketing resume shows that you’re serious about your job search and are invested in getting the correct position. – Increasing your chance of actually getting an interview – Many companies receive a high volume of resumes, so yours needs to stand out from the crowd if you want a shot at getting an interview. A marketing resume will help you do this. – Increasing your chance of getting a higher salary – According to SHRM, 90% of employers conduct some form of salary negotiation with their job candidates. A strong marketing resume can help you negotiate a higher salary. – Showcasing your best qualities – A marketing resume is your chance to show employers the best parts of you. This can help overcome any fears you have about interview questions and any self-doubt you might have about your abilities.
What to Include in a Marketing Resume
Your marketing resume’s exact format and content will depend on your career path, level of experience, and the job you’re applying for. Still, a few key areas are essential for any marketing resume. These include – Education – This is the most critical part of any resume, regardless of industry. Include the name of your degree, university/college attended, graduation date, and any relevant coursework. – Experience – This includes paid work experience, internships, and volunteer work. Be sure to include all relevant experience, even if it’s unrelated to marketing. – Skills – These include transferable skills that you use daily. This can include computer skills, knowledge of specific software, language abilities, and other things related to marketing. – Honors and Awards – Include any awards you’ve received, including honor society memberships. Mention your participation in clubs and organizations, too. – Recognition – Include any recognition you’ve received from your employer. This can include awards, special commendations, and recognitions from your manager. – References should be listed at the end of your resume, but you should also have their contact information on hand.
Describe your skills
Marketing is a varied field, and each type of marketing position has the skills necessary for success. Your marketing resume should describe your skills related to the kind of marketing you want to pursue. If you’re unsure, you can use this list as a guide to decide which skills to highlight. – Communication – Marketing is all about communication. You’ll need to communicate your product or service to the public. You’ll need to share with your team members. And you’ll need to communicate with your customers. – Creativity – Creativity is an essential skill in marketing because you can create new and exciting ways to present your product or service. – Research – Research is essential to marketing because you need to know what customers want and need. You also have to know what your competitors are offering and how you should position yourself about them. – Time Management – Successful marketing campaigns often require extended work hours. You also have to manage your time effectively to ensure you’re completing critical daily tasks. – Technical Skills – Certain marketing jobs require you to have advanced technical skills. For example, you might need to be familiar with programming languages to create an app or website.
Identify your achievements
An essential part of marketing is proving that your product or service is adequate. You can do this by detailing your achievements in your marketing resume. You can use this section on your resume to describe any awards or recognitions you’ve received and what you’ve contributed to your employer and community. These examples can be helpful when deciding what to include in this section of your marketing resume. If you’ve created a new product or service, executed a new marketing campaign, or implemented a new digital marketing software, mention this. If you’ve led a team or a project, made significant improvements to your company, or helped a nonprofit organization, including that.
Mention the tools you use
While your marketing skills are essential, so are the tools you use to accomplish your goals. In your marketing resume, be sure to include the tools that you use daily. This can consist of software, computer programs, and even your specific computer. Be sure to have software that you frequently use and tools that are unique to your industry. For example, if you work in web development, you might be able to include the languages you use. Likewise, you can include your specific social media and email management tools if you work in marketing. This section of your marketing resume is also an excellent place to have any other hardware you might use, such as a specific computer or phone brand.
Summing up
Keep in mind that the best marketing resume is one that’s targeted toward the job you want. While you should include all of your skills, it’s also essential to tailor your resume to resonate with the person reading it. A strong marketing resume will highlight your most relevant skills and abilities, show that you’re a serious job seeker, and help you get the job of your dreams. To create the perfect marketing resume, you’ll need to know which skills are most important for your desired position and be sure to include them all.